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Living The Corporate Purpose: insights From Companies in Asia / Mark Chong and Flocy Joseph

By: Contributor(s): Language: English Publication details: World Scientific Publishing Co. Pte. Ltd. 2021 SingaporeDescription: xxii, 169 p. : ill. ; 25 cmISBN:
  • 9789811221217
Subject(s): DDC classification:
  • 658.4092 CHO
Summary: Corporate purpose has become a global phenomenon in recent years. Increasingly, businesses are expected to 'produce profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet' (World Economic Forum). However, the literature on how companies can build purpose into their corporate DNA is still very nascent. This book, first of its kind, focuses on how companies in Asia are building purpose into their journey. It contains case studies of companies and their current journey to become more purpose driven, why they do it, and how they did it.
Item type: English Books
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Current library Call number Status Date due Barcode
Anna Centenary Library 6TH FLOOR, B WING 658.4092 CHO (Browse shelf(Opens below)) Available 660871

Includes bibliographical references

Corporate purpose has become a global phenomenon in recent years. Increasingly, businesses are expected to 'produce profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet' (World Economic Forum). However, the literature on how companies can build purpose into their corporate DNA is still very nascent. This book, first of its kind, focuses on how companies in Asia are building purpose into their journey. It contains case studies of companies and their current journey to become more purpose driven, why they do it, and how they did it.

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