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1.
Marketing strategy : the difference between marketing and markets Paul Fifield by
Edition: 3rd ed
Publication details: Amsterdam ; Boston, MA Elsevier/Butterworth Heinemann 2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.802 FIF.

2.
Marketing strategy masterclass: implementing market strategies Paul Fifield by
Edition: 1st ed
Publication details: London ; New York Butterworth - Heinemann 2008
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.802 FIF.

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