Hooked : how to build habit-forming products / Nir Eyal and Ryan Hoover.

By:

Eyal, Nir

Contributor(s):

Hoover, Ryan

Language: English Publication details: Penguin Business 2019 UKEdition: 1st edDescription: x, 246 p. : ill. ; 20 cmISBN:

9780241184837

Subject(s):

Consumer behavior

DDC classification:

658.575 EYA

Summary: This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors

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Holdings
Item type	Current library	Call number	Status	Barcode
English Books	Anna Centenary Library 6TH FLOOR, B WING	658.575 EYA (Browse shelf(Opens below))	Available	689110
English Books	Anna Centenary Library 6TH FLOOR, B WING	658.575 EYA;1 (Browse shelf(Opens below))	Available	689111

Includes bibliographical references

This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors

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Hooked : how to build habit-forming products / Nir Eyal and Ryan Hoover.

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