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1.
QMR : an introduction to qualitative market research edited by Gill Ereaut, Mike Imms & Martin Callingham] by
Publication details: Thousand Oaks, CA SAGE Publications 2002
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.83 IMM.

2.
Delivering results in qualitative market research Geraldine Lillis by
Publication details: Thousand Oaks, CA SAGE Publications 2003
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.834 LIL.

3.
Analysis and interpretation in qualitative market research Gill Ereaut by
Publication details: Thousand Oaks, CA SAGE Publications 2003
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.834 ERE.

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