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Developing resilience in disruptive times : insights from strategic management / edited by Ajoy K. Dey, Ville-Veikko Piispanen and Shreya Mishra

By: Contributor(s): Language: English Publication details: Bloomsbury Publishing 2021 New Delhi Edition: 1st edDescription: ix, 374 p. : ill. ; 25 cmISBN:
  • 9789390358588
Subject(s): DDC classification:
  • 658.406 DEY
Summary: The first half of the book presents case studies on how the pandemic has affected businesses, management and communities and share insightful stories on tough decisions during, midst, and after the shock of the pandemic. The second half of the book presents case studies on market positioning and business model transformations which provide us insight on customer loyalty and satisfaction, online reviews, and children as a growing customer group. This book comprises both research and teaching cases that offer new insights on business management.
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Item type Current library Call number Status Date due Barcode
English Books Anna Centenary Library 6TH FLOOR, A WING 658.406 DEY (Browse shelf(Opens below)) Checked out 06.05.2025 663845
English Books Anna Centenary Library 6TH FLOOR, B WING 658.406 DEY;1 (Browse shelf(Opens below)) Available 663846

Includes bibliographies and index

The first half of the book presents case studies on how the pandemic has affected businesses, management and communities and share insightful stories on tough decisions during, midst, and after the shock of the pandemic. The second half of the book presents case studies on market positioning and business model transformations which provide us insight on customer loyalty and satisfaction, online reviews, and children as a growing customer group. This book comprises both research and teaching cases that offer new insights on business management.

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