The marketing of technology intensive products and services : driving innovations for non-marketers Patrick Corsi, Mike Dulieu

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Publication details: London ; Hoboken, NJ ISTE ; Wiley 2008Description: xxv, 436 p. : ill. ; 24 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 COR (Browse shelf(Opens below))	Available		134345

Includes bibliographical references and index

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