Concurrent marketing : integrating product, sales, and service Frank V. Cespedes

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Publication details: Boston Harvard Business School c1995Description: xxvii, 307 p. : ill. ; 25 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 CES (Browse shelf(Opens below))	Available		504320

Includes bibliographical references (p. 283-296) and index

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