Kellogg on branding : the marketing faculty of the Kellogg School of Management edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler

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Publication details: Hoboken, N.J Wiley c2005Description: xvii, 334 p. : ill. ; 24 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 TYB (Browse shelf(Opens below))	Available		126045

Includes bibliographical references and index

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