Marketing : marketing management MKTG 470 Paula Fitzgerald Bone

By:

Bone, Paula Fitzgerald

Publication details: New York McGraw-Hill/Irwin 2003Description: iii, 453 p. ; 28 cmISBN:

9780072816709

Subject(s):

Marketing - courses

DDC classification:

658.8 BON

Item type: Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 BON (Browse shelf(Opens below))	Available		472120

Content includes: Services marketing / Zeithaml-Bitner. - 3rd ed. The Marketing challenges collection / Lovelock & Weinberg Marketing management : strategies and programs / Guiltinan - Paul. - 5th ed. Internet marketing : building advantage in the networked economy / Mohammed

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