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Results of search for 'au:"Blattberg, Robert C"'
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Authors
Blattberg, Robert C
Getz, Gary
Kim, Byung-do
Neslin, Scott A
Thomas, Jacquelyn S
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Customer loyalty
Customer relations
Customer services - ...
Database marketing
Marketing
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1.
Customer equity : building and managing relationships as valuable assets
Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
by
Blattberg, Robert C
Getz, Gary
Thomas, Jacquelyn S
Publication details:
Boston
Harvard Business School
c2001
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.812 BLA
.
2.
Database marketing: analyzing and managing customers
Robert C. Blattberg, Byung-do Kim, Scott A. Neslin
by
Blattberg, Robert C
Kim, Byung-do
Neslin, Scott A
Publication details:
New Delhi
Springer (India) PVT Ltd
2010
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.872 BLA
.
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