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1.
Advertising and promotion : an integrated marketing communications perspective George E. Belch & Michael A. Belch by
Edition: 8th ed
Publication details: Boston McGraw-Hill Irwin c2009
Availability: Not available: Anna Centenary Library: Checked out (1).

2.
Advertising and promotion : an integrated marketing communications perspective George E. Belch, Michael A. Belch, Keyoor Purani by
Edition: 7th ed
Publication details: New Delhi Tata McGraw Hill Education 2010
Availability: Not available: Anna Centenary Library: Checked out (1).

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