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Results of search for 'au:"Behrer, Mattias"'
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Authors
Behrer, Mattias
Bergh, Joeri van den
Bergh, Joeri Van Den
Maeseneire, Patrick ...
Item types
English Books
Reference
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6TH FLOOR, B WING
Topics
Consumer behavior
Generation Y
Product management
Target marketing
Young adult consumer...
Young consumers
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1.
How cool brands stay hot : branding to generation Y and Z
Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire
by
Bergh, Joeri van den
Behrer, Mattias
Maeseneire, Patrick de
Edition:
Third edition
Publication details:
London
Kogan Page
2016
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.827 BER
.
2.
How cool brands stay hot : branding to generation Y
/ Joeri Van Den Bergh and Mattias Behrer
by
Bergh, Joeri Van Den
Behrer, Mattias
Edition:
1st ed.
Language:
English
Publication details:
London
Kogan Page
2011
Availability:
Items available for loan:
Anna Centenary Library
(2)
Call number:
658.827 BER, ..
.
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