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1.
Marketing issues in transitional economies edited by Rajeev Batra by
Publication details: Dordrecht ; Boston Kluwer Academic Publishers c1999
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.800917 BAT.

2.
The psychology of design : creating consumer appeal Rajeev Batra, Colleen M. Seifert, and Diann E. Brei by
Publication details: New York Routledge 2016
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.5752 BAT.

3.
Advertising management Rajeev Batra, John G. Myers, David A. Aaker by
Edition: 5th ed
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 659 BAT.

4.
The psychology of design : Creating consumer appeal psychology of design Creating consumer appeal by
Edition: "xxi, 354 p. : ill. ; 24 cm.; pbk."
Publication details: New York ; Routledge ; 2016
Availability: No items available.

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