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Results of search for 'au:"Batra, Rajeev"'
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"Batra, Rajeev"
Aaker, David A
Batra, Rajeev
Brei, Diann
Myers, John G
Seifert, Colleen M
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Developing countries...
Management
Marketing - Developi...
Marketing - Psycholo...
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Product design
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1.
Marketing issues in transitional economies
edited by Rajeev Batra
by
Batra, Rajeev
William Davidson Institute
Publication details:
Dordrecht ; Boston
Kluwer Academic Publishers
c1999
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.800917 BAT
.
2.
The psychology of design : creating consumer appeal
Rajeev Batra, Colleen M. Seifert, and Diann E. Brei
by
Batra, Rajeev
Brei, Diann
Seifert, Colleen M
Publication details:
New York
Routledge
2016
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.5752 BAT
.
3.
Advertising management
Rajeev Batra, John G. Myers, David A. Aaker
by
Batra, Rajeev
Aaker, David A
Myers, John G
Edition:
5th ed
Publication details:
New Delhi
Pearson
2009
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
659 BAT
.
4.
The psychology of design : Creating consumer appeal
psychology of design Creating consumer appeal
by
"Batra, Rajeev"
"Rajeev Batra, Colleen M. Seifert, and Diann E. Brei."
Edition:
"xxi, 354 p. : ill. ; 24 cm.; pbk."
Publication details:
New York
;
Routledge
;
2016
Availability:
No items available.
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