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Branding health services : defining yourself in the marketplace
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Branding health services : defining yourself in the marketplace
edited by Gil Bashe, Nancy J. Hicks ; project editor, Amy Ziegenfuss
Contributor(s):
Bashe, Gil
Hicks, Nancy J
Ziegenfuss, Amy
Publication details:
Gaithersburg, MD
Aspen Publishers
2000
Description:
xiv, 250 p. : ill. ; 26 cm
ISBN:
9780834211759
ISSN:
99088085
Subject(s):
Branding (Marketing)
Corporate image
Marketing of Health Services - methods
Medical care - United States - Marketing
Names
Product Line Management
DDC classification:
3610688 BAS
Item type:
Books
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Anna Centenary Library
3610688 BAS (
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398090
Includes index
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