The Employer Brand : Bringing the Best of Brand Management to People at Work / Simon Barrow

By:

Barrow, Simon

Language: English Publication details: U.K John wiley and sons, Ltd 2005Description: xviii, 214 p.: ill.; 22 cmISBN:

9780470012734

Subject(s):

Management

DDC classification:

658.314 BAR

Summary: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	Anna Centenary Library 6TH FLOOR, A WING	658.314 BAR (Browse shelf(Opens below))	Not for loan	129532

Includes index

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.

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The Employer Brand : Bringing the Best of Brand Management to People at Work / Simon Barrow

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