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	1.		Marketing planning : the official CIM course book Karen Beamish, Ruth Ashford by Beamish, Karen Ashford, Ruth Chartered Institute of Marketing Publication details: Amsterdam ; Boston Butterworth-Heinemann, Elsevier 2008 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.802 BEA.
	2.		Essentials of marketing Geoffrey A. Lancaster, Lester Massingham, Ruth Ashford by Lancaster, Geoff Ashford, Ruth Massingham, Lester Publication details: New York McGraw-Hill 2002 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.83 LAN.
	3.		Strategic marketing : planning and control Graeme Drummond, John Ensor and Ruth Ashford by Drummond, Graeme Ashford, Ruth Ensor, John Edition: 3rd ed Publication details: Amsterdam Elsevier 2008 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 DRU.
	4.		Strategic marketing : planning and control Graeme Drummond, John Ensor and Ruth Ashford by Drummond, Graeme Ashford, Ruth Ensor, John Edition: 3rd ed Publication details: Amsterdam Elsevier 2008 Availability: No items available.

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