The observational research handbook : understanding how consumers live with your product Bill Abrams

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Publication details: Lincolnwood, IL NTC Business Books 2001Description: xxiv, 277 p. : ill. ; 24 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.83421 ABR (Browse shelf(Opens below))	Available		313049

At head of title: American Marketing Association. Includes bibliographical references (p. 267-269) and index

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