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1.
Managing brand equity : capitalizing on the value of a brand name David A. Aaker by
Publication details: New York ; Toronto ; New York Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International 1991
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 AAK.

2.
Brand equity & advertising : advertising's role in building strong brands edited by David A. Aaker, Alexander L. Biel by
Publication details: New York Psychology Press 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.1 AAK.

3.
Brand leadership David A. Aaker, Erich Joachimsthaler by
Publication details: London Pocket 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.5 AAK.

4.
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity David A. Aaker by
Publication details: New York Free Press 2004
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 AAK.

5.
Building strong brands David A. Aaker by
Publication details: New York Pocket Books 1996
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 AAK.

6.
Consumerism : search for the consumer interest edited by David A. Aaker and George S. Day by
Edition: 4th ed
Publication details: New York ; London Collier Macmillian Publishers, Free Press 1982
Availability: Items available for loan: Anna Centenary Library (1)Call number: 381.30973 AAK.

7.
Developing business strategies David A. Aaker by
Edition: 6th ed
Publication details: Hoboken, NJ J. Wiley c2001
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.4012 AAK.

8.
Advertising management Rajeev Batra, John G. Myers, David A. Aaker by
Edition: 5th ed
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 659 BAT.

9.
Marketing research David A. Aaker, V. Kumar and George S. Day by
Publication details: New Delhi Wiley - India 2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.83 AAK.

10.
Marketing research David A. Aaker, V. Kumar and George S. Day by
Edition: 7th ed
Publication details: New Delhi Wiley - India 2007
Availability: No items available.

11.
Marketing research David A. Aaker, V. Kumar, George S. Day by
Edition: 2nd ed
Publication details: Australia John Wiley & Sons Australia, Ltd c2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.83 AAK.

12.
Marketing research David A. Aaker, V. Kumar, George S. Day, Robert P. Leone by
Edition: 10th ed
Publication details: Hoboken, NJ Wiley c2011
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.83 AAK.

13.
No cover image available
Marketing research David A. Aaker, George S. Day by
Edition: 3rd ed
Publication details: Hoboken, NJ Wiley c1986
Availability: No items available.

14.
Marketing research David A. Aaker, V. Kumar, George S. Day by
Edition: 9th ed
Publication details: Hoboken, NJ Wiley c2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.83 AAK.

15.
Strategic market management David A. Aaker by
Edition: 8th ed
Publication details: Hoboken, NJ John Wiley & Sons 2008
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 AAK.

16.
Strategic market management David A. Aaker by
Edition: 6th ed
Publication details: New Delhi Wiley-India 2001
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 AAK.

17.
Strategic market management David A. Aaker by
Edition: 7th ed
Publication details: New Delhi Wiley - India 2005
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 AAK.

18.
Strategic market management David A. Aaker, Michael K. Mills by
Edition: Pacific rim ed
Publication details: Australia John Wiley & Sons Australia, Ltd c2001
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 AAK.

19.
Marketing research David A. Aaker, V. Kumar and George S. Day by
Publication details: New Delhi Wiley - India 2007
Availability: No items available.

20.
Marketing research David A. Aaker, V. Kumar and George S. Day by
Edition: 7th ed
Publication details: New Delhi Wiley - India 2007
Availability: No items available.

21.
Marketing research David A. Aaker, V. Kumar, George S. Day by
Edition: 2nd ed
Publication details: Australia John Wiley & Sons Australia, Ltd c2007
Availability: No items available.

22.
Marketing research David A. Aaker, V. Kumar, George S. Day, Robert P. Leone by
Edition: 10th ed
Publication details: Hoboken, NJ Wiley c2011
Availability: No items available.

23.
No cover image available
Marketing research David A. Aaker, George S. Day by
Edition: 3rd ed
Publication details: Hoboken, NJ Wiley c1986
Availability: No items available.

24.
Marketing research David A. Aaker, V. Kumar, George S. Day by
Edition: 9th ed
Publication details: Hoboken, NJ Wiley c2007
Availability: No items available.

25.
Strategic market management David A. Aaker by
Edition: 8th ed
Publication details: Hoboken, NJ John Wiley & Sons 2008
Availability: No items available.

26.
Strategic market management David A. Aaker by
Edition: 6th ed
Publication details: New Delhi Wiley-India 2001
Availability: No items available.

27.
Strategic market management David A. Aaker by
Edition: 7th ed
Publication details: New Delhi Wiley - India 2005
Availability: No items available.

28.
Strategic market management David A. Aaker, Michael K. Mills by
Edition: Pacific rim ed
Publication details: Australia John Wiley & Sons Australia, Ltd c2001
Availability: No items available.

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