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	1.		Marketing accountability : a new metrics model to measure marketing effectiveness Malcolm McDonald and Peter Mouncey by McDonald, Malcolm Mouncey, Peter Publication details: London Kogan Page 2009 Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.80072 MCD, ...
	2.		Marketing accountability : how to measure marketing effectiveness Malcolm McDonald and Peter Mouncey by McDonald, Malcolm Mouncey, Peter Publication details: London Kogan Page 2009 Availability: Items available for loan: Anna Centenary Library (3)Call number: 658.80072 McD, ...
	3.		Marketing Accountability : how to measure marketing effectiveness Marketing Accountability how to measure marketing effectiveness by "McDonald, Malcolm and Mouncey, Peter" Malcolm McDonald and Peter Mouncey Edition: "ix, 293 p. : ill. ; 25 cm. ; hbk." Publication details: New Delhi ; "Kogan Page," ; 2009 Availability: No items available.
	4.		Marketing Accountability : how to measure marketing effectiveness Marketing Accountability how to measure marketing effectiveness by "McDonald, Malcolm and Mouncey, Peter" Malcolm McDonald and Peter Mouncey Edition: "ix, 293 p. : ill. ; 25 cm. ; hbk." Publication details: New Delhi ; "Kogan Page," ; 2009 Availability: No items available.
	5.		Marketing accountability : a new metrics model to measure marketing effectiveness Marketing accountability a new metrics model to measure marketing effectiveness by "McDonald, Malcolm" Malcolm McDonald and Peter Mouncey Edition: "viii, 293 p. : ill. ; 26 cm. ; pbk." Publication details: London ; Kogan Page ; 2009 Availability: No items available.
	6.		Marketing accountability : a new metrics model to measure marketing effectiveness Marketing accountability a new metrics model to measure marketing effectiveness by "McDonald, Malcolm" Malcolm McDonald and Peter Mouncey Edition: "viii, 293 p. : ill. ; 26 cm. ; pbk." Publication details: London ; Kogan Page ; 2009 Availability: No items available.
	7.		Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey by Mcdonald, Malcolm ; Mouncey, Peter Edition: 1st ed. Language: Eng. Publication details: London Kogan Page 2010 Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.80072 MCD, ...
	8.		Marketing value metrics : a new metrics model to measure marketing effectiveness / Malcolm Mcdonald, Peter Mouncey and Stan Maklan by McDonald, Malcolm Mouncey, Peter Maklan, Stan Edition: 2nd ed. Publication details: London Kogan Page 2014 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.80072 MCD.

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