Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
English Books | Anna Centenary Library 6TH FLOOR, B WING | 658.4092 AMB (Browse shelf(Opens below)) | Available | 699110 |
Includes bibliographical references
Veteran adman and author AMBI PARAMESWARAN has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons.
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