Anna Centenary Library Search for 'su:"Sports--Marketing"'

Advanced theory and practice in sport marketing

By Schwarz, Eric C.
Oxford Butterworth-Heinemann 2008 .
xxvi, 443 p. : ill. ; 26 cm , Introduction to sport marketing -- Managing the sport marketing mix -- Sport marketing research -- Sport marketing information systems -- Sport consumer behavior -- Sport product management -- Sales management in sport -- Purchasing and supply chain management in sport --Communication management in sport -- Sport advertising -- Sport sponsorship -- Sport retail management -- Sport E-business and e-commerce -- International and global marketing in sport -- Enterprise sport marketing management 9780750684910

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Sports marketing : the view of industry experts

By Bruton, Daniel J. .
Burlington, Massachusetts Jones & Bartlett Learning 2016 .
xxi, 312 p. ; 23 cm.
9781284034097

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Digital sport marketing : concepts, cases and conversations

By Seymour, Alan .
Abingdon, Oxon Routledge, Taylor & Francis Group 2021 .
xii, 247 p. ; 25 cm..
9781138701403

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Sport marketing

By Dees, Windy .
Champaign, IL, Human Kinetics 2022 .
xi, 475 p. ; 28 cm.
9781492594628

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