Anna Centenary Library Search for 'su:"Marketing Channels"'

Marketing channel management : a customer-centric approach

By Venugopal, Pingali.
Thousand Oaks, CA Response Books 2001 .
187 p. : ill. ; 22 cm , Includes bibliographical references (p. [181]-182) and index 9780761995500

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Marketing channels

By Coughlan, Anne T.
Upper Saddle River, NJ Pearson/Prentice Hall 2006 .
xxii, 602 p. : ill. ; 25 cm , Includes bibliographical references and indexes 9780131913462

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Marketing channels : a management view

By Rosenbloom, Bert.
New Delhi Cengage Learning 2004 .
xx, 649 p. : ill. ; 26 cm , Includes index 9788131502808

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Modeling the supply chain

By Shapiro, Jeremy F.
Boston, MA Thomson Brooks/Cole 2007 .
xvi, 608 p. : ill. ; 24 cm , Includes bibliographical references and index 9780495126096

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Principles of supply chain management

By Crandall, Richard E.
Boca Raton, FL CRC Press/Taylor & Francis Group 2010 .
1, 595 p. : ill. ; 25 cm , Includes bibliographical references and index 9781420091076

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Principles of supply chain management : a balanced approach

By Wisner, Joel D.
Mason, OH South-Western Cengage Learning 2008 .
xiii, 562 p. : ill. ; 27 cm. ; , + 1 CD-ROM (4 3/4 in.) , Includes bibliographical references (p. 517-522) and index 9780324657913

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The managers guide to distribution channels

By Gorchels, Linda.
New York McGraw-Hill 2004 .
xii, 225 p. : ill. ; 24 cm 9780071428682

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The media handbook : a complete guide to advertising media selection, planning, research, and buying

By Katz, Helen E.
Mahwah, N.J Lawrence Erlbaum 2003 .
xix, 185 p. : ill. ; 24 cm , Includes bibliographical references (p. 177-180) and index 9780805842685

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Transforming your go-to-market strategy : the three disciplines of channel management

By Rangan, V. Kasturi.
Boston, MA Harvard Business School 2006 .
x, 289 p. : ill. ; 25 cm , Includes bibliographical references (p. 279-282) and index 9781591397663

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Distribution in Japan

Oxford Oxford University Press 2002 .
viii, 212 p. : ill. ; 24 cm , Includes bibliographical references and index 9780199248902

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Innovation and dynamics in Japanese retailing : from techniques to formats to systems

By Meyer-Ohle, Hendrik.
Basingstoke, Hampshire Palgrave Macmillan 2003 .
x, 275 p. : ill. ; 23 cm , Includes bibliographical references and index 9781403911285

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Designing and managing the supply chain : concepts, strategies, and case studies

New Delhi McGraw-Hill/Irwin 2010 .
xxix, 531 p. : ill., maps ; 24 cm. , Includes bibliographical references 9780070666986

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Designing and managing the supply chain : concepts, strategies, and case studies

New Delhi McGraw-Hill/Irwin 2010 .
xxix, 531 p. : ill., maps ; 24 cm. , Includes bibliographical references 9780073341521

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Distribution Channels : understanding and managing channels to market

By Dent, Julian.
London Kogan Page 2009 .
xi, 322 p. : 24 c.m..
9780749455361

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