/cgi-bin/koha/opac-search.pl?q=ccl=au%3A%22Schwarz%2C%20Eric%20C%22&sort_by=relevance&format=rss 2 0 50 ISBN:9780750684910 /cgi-bin/koha/opac-detail.pl?biblionumber=363034 By Schwarz, Eric C.
Oxford Butterworth-Heinemann 2008 .
xxvi, 443 p. : ill. ; 26 cm , Introduction to sport marketing -- Managing the sport marketing mix -- Sport marketing research -- Sport marketing information systems -- Sport consumer behavior -- Sport product management -- Sales management in sport -- Purchasing and supply chain management in sport --Communication management in sport -- Sport advertising -- Sport sponsorship -- Sport retail management -- Sport E-business and e-commerce -- International and global marketing in sport -- Enterprise sport marketing management 9780750684910

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]]> /cgi-bin/koha/opac-detail.pl?biblionumber=363034 ISBN:9781856178365 /cgi-bin/koha/opac-detail.pl?biblionumber=588839 By Schwarz, Eric C.,.
Routledge, 2010 .
286 pages 9781856178365

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