Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably

By Friedman, Lawrence G.
Amsterdam ; Boston Butterworth-Heinemann 2002 .
xii, 294 p. : ill. ; 24 cm , Includes bibliographical references and index 9780750674607

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By Friedman, Lawrence G.,.
Routledge, 1999 .
244 pages 9780750640985

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Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably

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