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1.
Integrated advertising promotion and marketing communication Kenneth E. Clow, Donald E. Baack by
Edition: 3rd ed
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.802 CLO.

2.
Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack by
Edition: 4th ed
Publication details: Upper Saddle River, NJ Prentice Hall 2010
Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.1 CLO.

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