Hodock, Calvin L <br/><br/>
Why smart companies do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development 
Calvin L. Hodock 
 - Amherst, NY  Prometheus Books  2007 
 - 357 p. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781591025689 
<br/><br/><label>ISSN: </label>2007027083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products
<br/><br/><label>Dewey Class. No.: </label>658.575 HOD