TY  - BOOK
AU  - Porterfield, Kitty
AU  - Carnes, Meg
TI  - Why school communication matters : strategies from PR professionals
SN  - 9781578868339
SN  - 200801014
U1  - 371.2 POR 
PY  - 2008///
CY  - Lanham, Md. ; [Arlington, Va.]
PB  - Published in partnership with the American Association of School Administrators, Rowman & Littlefield Education
KW  - Communication in education
KW  - Public relations
KW  - School administrators - Professional relationships
N1  - Includes bibliographical references (p. 236-240) and index
ER  -