TY  - BOOK
AU  - Rothenberg, Randall
TI  - Where the suckers moon : the life and death of an advertising campaign
SN  - 9780679740421
SN  - 94000496
U1  - 659.196 ROT 
PY  - 1995///
CY  - New York
PB  - Vintage Books
KW  - Advertising - Automobiles - United States - Case studies
KW  - Advertising - United States
KW  - Advertising agencies - United States
KW  - Advertising campaigns - United States
KW  - Subaru automobile - Marketing - Case studies
KW  - Weiden & Kennedy - Case studies
N1  - Includes bibliographical references (p. [429]-463) and index
ER  -