TY  - BOOK
AU  - Jones, John Philip
TI  - When ads work : new proof that advertising triggers sales
SN  - 9788120332256
SN  - 200600585
U1  - 659.1 JON 
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Advertising - Case studies
KW  - Sales promotion - Case studies
N1  - Includes bibliographical references and index
ER  -