Jones, John Philip <br/><br/>
When ads work : new proof that advertising triggers sales 
John Philip Jones 
 - 2nd ed 
 - New Delhi  Prentice-Hall of India  c2007 
 - xix, 209 p. : ill. ; 22 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788120332256 
<br/><br/><label>ISSN: </label>2006005852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Case studies<br/>Sales promotion - Case studies
<br/><br/><label>Dewey Class. No.: </label>659.1 JON