TY  - BOOK
AU  - Acuff, Dan S
AU  - Reiher, Robert H
TI  - What kids buy and why : the psychology of marketing to kids
SN  - 9780684871172
SN  - 97033491
U1  - 658.834083 AUC 
PY  - 1999///
CY  - New York
PB  - Free Press
KW  - Child consumers
KW  - Child Development
KW  - Cognition in children
KW  - New products
N1  - Includes bibliographical references (p. 195-197) and index
ER  -