TY  - BOOK
AU  - Silk, Alvin J
TI  - What is marketing?
SN  - 9781422104606
SN  - 200602135
U1  - 658.8 SIL 
PY  - 2006///
CY  - Boston, MA
PB  - Harvard Business School
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -