Silk, Alvin J <br/><br/>
What is marketing? 
Alvin J. Silk content adviser 
 - Boston, MA  Harvard Business School  2006 
 - xii, 207 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781422104606 
<br/><br/><label>ISSN: </label>2006021351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 SIL