TY  - BOOK
AU  - McKain, Scott
TI  - What customers really want : how to bridge the gap between what your organization offers and what your clients crave
SN  - 9788131719701
SN  - 200402562
U1  - 658.812 MCK 
PY  - 2005///
CY  - Noida
PB  - Pearson Power
KW  - Consumer behavior
KW  - Customer relations - Management
KW  - Customer services - Management
KW  - Marketing - Psychological aspects
KW  - Organizational effectiveness
KW  - Relationship marketing
N1  - Includes bibliographical references (p. 189-192)
ER  -