TY - BOOK AU - Kaushik, Avinash TI - Web analytics 2.0 : the art of online accountability & science of customer centricity SN - 9780470529393 SN - 201028042 U1 - ZA4235 .K382 2010 025.04 PY - 2010/// CY - Indianapolis, IN PB - Wiley KW - Internet marketing KW - Internet users - Statistics - Data processing KW - Web site development KW - Web usage mining N1 - Includes index. System requirements : PC running Microsoft Windows 98, 2000, NT4 (with SP4 or later), ME, XP, or Vista. Macintosh running Apple OS X or later. CD-ROM drive ER -