TY  - BOOK
AU  - Verklin, David
AU  - Kanner, Bernice
TI  - Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume
SN  - 9780470056431
SN  - 200700254
U1  - 659.10973 VER 
PY  - 2007///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Advertising - United States
KW  - Mass media - United States
N1  - Includes index
ER  -