TY  - BOOK
AU  - Neumeier, Marty
ED  - American Institute of Graphic Arts
TI  - Zag : the number-one strategy of high-performance brands : a whiteboard overview
SN  - 9780321426772
SN  - 200628672
U1  - 658.827 NEU 
PY  - 2007///
CY  - Berkeley, CA
PB  - AIGA ; New Riders
KW  - Brand name products
KW  - Brand name products - Planning
N1  - The title proper, other title information and statement of responsibility spread into four pages. Includes bibliographical references (p. 159-167) and index
ER  -