Neumeier, Marty <br/><br/>
Zag : the number-one strategy of high-performance brands : a whiteboard overview 
by Marty Neumeier 
 - Berkeley, CA  AIGA ; New Riders  2007 
 - 178 p. : ill. ; 21 cm 
<br/><br/> The title proper, other title information and statement of responsibility spread into four pages. Includes bibliographical references (p. 159-167) and index 
<br/><br/><label>ISBN: </label>9780321426772 
<br/><br/><label>ISSN: </label>2006286727 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Brand name products - Planning
<br/><br/><label>Dewey Class. No.: </label>658.827 NEU