Brown, Paul B

Your attention, please. : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer Paul B. Brown and Alison Davis - Avon, Mass Adams Business c2006 - xvi, 224 p. ; 19 cm

Includes bibliographical references (p. 219-220) and index

9781593376871

2006014721


Advertising - Psychological aspects
Attention

659.1 BRO