Goldstein, Noah J <br/><br/>
Yes! : 50 scientifically proven ways to be persuasive 
Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini 
 - 1st. hardcover ed 
 - New York  Free Press  2008 
 - xii, 258 p. ; 21 cm 
<br/><br/> Includes bibliographical references (p. 233-246) and index 
<br/><br/><label>ISBN: </label>9781416570967 
<br/><br/><label>ISSN: </label>2007041917 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business communication<br/>Interpersonal communication<br/>Marketing<br/>Persuasion (Psychology)
<br/><br/><label>Dewey Class. No.: </label>658.45 CIA