TY  - BOOK
AU  - Roman, Ernan
TI  - Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay
SN  - 9780071740838
SN  - 201002535
U1  - 658.812 ROM 
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer profiling
KW  - Customer relations
KW  - Database marketing
KW  - Relationship marketing
N1  - Includes index
ER  -