TY  - BOOK
AU  - Doyle, Peter
TI  - Value-based marketing : marketing strategies for corporate growth and shareholder value
SN  - 9780470773147
SN  - 200803215
U1  - 658.8 DOY 
PY  - 2008///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Corporations - Valuation
KW  - Marketing - Management
N1  - Includes bibliographical references and index
ER  -