TY  - BOOK
AU  - Harris, Thomas L
TI  - Value-added public relations : the secret weapon of integrated marketing
SN  - 9780844234113
SN  - 97037323
U1  - 659.2 HAR 
PY  - 1998///
CY  - Lincolnwood, IL
PB  - NTC Business Books
KW  - Communication in marketing
N1  - Includes bibliographical references (p. 295-296) and index
ER  -