TY  - BOOK
AU  - Morrison, Margaret A
TI  - Using qualitative research in advertising : strategies, techniques, and applications
SN  - 9780761923831
SN  - 200200027
U1  - 659.1072 MOR 
PY  - 2002///
CY  - Thousand Oaks, CA
PB  - Sage
KW  - Advertising - Research
KW  - Market research - Methodology
KW  - Qualitative Research
N1  - Includes bibliographical references (p. 132-134) and index
ER  -