Morrison, Margaret A <br/><br/>
Using qualitative research in advertising : strategies, techniques, and applications 
Margaret A. Morrison ... [et al.] 
 - Thousand Oaks, CA  Sage  c2002 
 - xi, 139 p. : ill. ; 23 cm 
<br/><br/> Includes bibliographical references (p. 132-134) and index 
<br/><br/><label>ISBN: </label>9780761923831 
<br/><br/><label>ISSN: </label>2002000278 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Research<br/>Market research - Methodology<br/>Qualitative Research
<br/><br/><label>Dewey Class. No.: </label>659.1072 MOR