TY  - BOOK
AU  - Moser, Mike
TI  - United we brand : how to create a cohesive brand that's seen, heard, and remembered
SN  - 9781578517985
SN  - 200215261
U1  - 658.827 MOS 
PY  - 2003///
CY  - Boston
PB  - Harvard Business School
KW  - Brand name products
KW  - New products - Management
N1  - Includes bibliographical references (p. 153-156) and index
ER  -