Moser, Mike <br/><br/>
United we brand : how to create a cohesive brand that's seen, heard, and remembered 
Mike Moser 
 - Boston  Harvard Business School  2003 
 - xvii, 165 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references (p. 153-156) and index 
<br/><br/><label>ISBN: </label>9781578517985 
<br/><br/><label>ISSN: </label>2002152610 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>New products - Management
<br/><br/><label>Dewey Class. No.: </label>658.827 MOS