TY  - BOOK
AU  - Szmigin, Isabelle
TI  - Understanding the consumer
SN  - 9788178293325
SN  - 200211162
U1  - 685.8342 
PY  - 2003///
CY  - Thousand Oaks, CA
PB  - SAGE Publications
KW  - Consumer behavior
N1  - Includes bibliographical references (p. 188-197) and index
ER  -