Understanding marketing : expert solutions to everyday challenges 
Harvard Business Press 
 - Boston  Harvard Business School  c2010 
 - xiv, 132 p. : ill. ; 18 cm 
<br/><br/> Includes bibliographical references 
<br/><br/><label>ISBN: </label>9781422128923 
<br/><br/><label>ISSN: </label>2009032262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 HBP