TY  - BOOK
AU  - Sexton, Donald E
TI  - Trump university branding 101 : how to build the most valuable asset of any business
SN  - 9780470189009
SN  - 200803221
U1  - 658.431 SEX 
PY  - 2008///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Brand name products - Management
KW  - Branding (Marketing)
KW  - Corporate image
N1  - Includes index
ER  -